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Web platform

Working fluency across the delivery stack. GoDaddy’s Identity Platform is where I applied that range most deeply.

Delivery stack

  • JavaScript, React, and Next.js
  • APIs and self-serve integration docs
  • HTML, CSS, and front-end web
  • Testing
  • Prototyping and spikes
  • A/B testing and conversion experiments
  • CI/CD and environment management
  • CDNs and performance
  • Logging, monitoring, and production ops
  • AWS (ECS)
  • Scalability and reliability practices
  • Scrum, Agile, and release planning
  • AI-assisted development (Cursor / Claude)

Identity Platform work

  • Defined Second Factor Authentication and SSO Deck usage APIs
  • SSO Deck adopted by at least four high-impact teams: cart, CRM, Front of Site, and productivity (M365 Login)
  • Wrote self-serve integration docs so partners could adopt without blocking on Identity for every question
  • Led migration from a monolithic OpenStack Python Django service into UI vs API, with a phased cutover to all Identity UI assets served from an AWS ECS Next.js app with server-side rendering

Outcomes

  • Cart conversion up over 5%
  • Context-preserving login without full-page redirects on key purchase paths via SSO Deck
  • Deprecated a secondary two-factor CTA that was hurting conversion
  • CRM access from 15–20 seconds to about 2 via SSO Deck
  • Login and security page load times from about 4 seconds to about 1
  • Availability from about 98% to five 9s

Operations

  • Owned production ops: monitoring, alerts, and Kibana reporting dashboards for service performance shared with leadership
  • Partnered with Risk and Network on suspicious-login pivots and SSO DDoS defenses

See Experience on the home page for the full timeline.